HONOR Strengthens Mid-Range Presence in Bangladesh with Long-Battery X7e and X6e

HONOR has rolled out two new smartphones in Bangladesh, the X7e and X6e, expanding its X Series with models that prioritise battery capacity, display smoothness and practical durability at relatively accessible prices. The launch arrives at a time when many consumers are looking for devices that deliver reliable daily performance without pushing into higher price brackets.

The HONOR X7e is priced at Tk 27,999 for the variant carrying 6GB of RAM and 128GB of storage. The HONOR X6e sits lower at Tk 23,999 for its 4GB RAM and 128GB storage configuration. Both phones share a 6.61-inch display with a 120Hz refresh rate, intended to make scrolling, video playback and everyday navigation feel smoother than standard 60Hz panels. Under the hood, each model runs on the MediaTek Helio G81 Ultra chipset and ships with MagicOS 10, which is based on Android 16.

Battery life is a central focus. Both devices include a 7,500mAh battery supported by 45W wired fast charging. In a market where power outages remain common in many areas and users often rely on a single charge through long work or study days, larger capacity packs have become a clear differentiator. The phones also feature a 50MP main camera with AI-assisted photography tools, aiming to handle everyday shots without requiring a separate camera system for most users.

Build quality receives attention as well. Both models carry SGS five-star Premium Drop Protection certification and an IP64 rating, offering resistance against dust and light splashes. These traits address practical concerns for buyers who use their phones in busy urban settings, during travel or in variable weather conditions.

The X7e differentiates itself with a dedicated AI button. This hardware key provides quicker access to features such as Google Gemini, Magic Portal and Circle to Search. The company positions the X7e toward users who want additional intelligent tools on top of core performance, while the X6e targets those mainly seeking dependable battery life, display fluidity and everyday reliability at a lower entry point.

Colour choices also differ. The X7e is available in Sunrise Orange, Light Blue and Midnight Black. The X6e comes in Sunrise Gold and Midnight Black. Lang Guo, country manager of HONOR Bangladesh, has observed that smartphone prices have been rising and that buyers increasingly expect better overall value. He indicated that the company wants to offer devices combining useful features, steady performance and longer battery endurance at prices that remain within reach for a wider group of consumers.

The introduction of these models reflects broader trends in Bangladesh's smartphone market. Rising component costs linked to global demand for memory and processing hardware have pushed many device prices higher in recent months. In response, several brands have emphasised large batteries, higher refresh-rate displays and durability features in the sub-Tk 30,000 range. HONOR's latest additions fit into that competitive space by pairing substantial battery capacity with Android 16-based software and basic protection ratings.

For students, young professionals and first-time smartphone upgraders, the X6e and X7e present options that prioritise time between charges and everyday usability over premium materials or advanced multi-camera setups. Availability is expected through HONOR's authorised retail outlets and online channels across the country. As more users weigh battery endurance and value against rising prices, the reception of these two models will indicate how effectively they address current buyer priorities in the local market.