Dazzle Secures Exclusive Rights for HONOR 600S Rollout Across Bangladesh
The mid-range smartphone features an 8,100mAh battery, 45W charging, IP69 protection and AI-powered video tools, while launch buyers receive special offers until 18 November.
HONOR Bangladesh has chosen a single retail partner for the market entry of its latest mid-range smartphone, the 600S. Under the new arrangement, the device is available only at Dazzle outlets nationwide and through the retailer's official website. The partnership was marked by a launch event held at Dazzle's newest store inside Jamuna Future Park, where sales formally began earlier in the week. A press release confirming the exclusive channel and accompanying offers was issued shortly afterward.
The decision to limit distribution to one retailer is relatively uncommon in Bangladesh's competitive smartphone market, where most brands typically spread inventory across multiple chains and online platforms. By concentrating the launch with Dazzle, HONOR appears to be prioritising a controlled customer experience and stronger in-store promotion over wider immediate availability.
Customers who purchase the phone from Dazzle before 18 November will receive a free HONOR Smart Watch 6i along with a travel bag. They will also be enrolled in the Dazzle Care+ programme for extended protection and maintenance support, and each purchase grants an entry into a lucky draw for a motorbike. In addition, the device can be bought on a six-month zero-interest EMI plan, lowering the barrier for buyers who prefer instalment payments.
Hardware details released with the launch emphasise durability and battery life. The HONOR 600S is equipped with an 8,100mAh battery that supports 45W fast charging, a combination aimed at users who rely heavily on their phones throughout long days. The phone is rated to survive drops from up to 2.5 metres and carries an IP69 certification, indicating high resistance to both water and dust. A physical AI button provides one-touch access to intelligent features, most notably AI Image to Video 2.0. This tool allows users to generate and edit short video clips through conversational voice or text commands, reflecting the growing integration of on-device AI in mid-range handsets sold in Bangladesh.
At the launch event, HONOR Bangladesh Country Director Lang Guo stated that the 600S was designed around the practical needs of everyday users and that the Dazzle partnership creates a dedicated space for customers to experience the product firsthand. Dazzle CEO Didarul Islam Khan echoed the point, noting that the exclusive tie-up gives shoppers direct access to the new model while the special launch incentives make the initial purchase period more attractive. Senior HONOR executives, including the Head of Business and the Director of Product and Marketing, attended alongside local content creators.
The exclusive arrangement may help Dazzle drive footfall to its stores and website at a time when smartphone demand in Bangladesh remains sensitive to price, battery performance, and after-sales service. For HONOR, the focused channel reduces the risk of grey-market leakage and allows clearer messaging around the AI features and durability claims.
Whether the strategy translates into sustained sales beyond the promotional window ending 18 November will depend on how quickly the model becomes available through additional retailers and how consumers respond to the combination of large battery capacity, rugged build, and on-device AI tools in the current market. For now, anyone interested in the HONOR 600S must visit a Dazzle outlet or the company's website to complete a purchase.